Grus & Linje
Identity and signage for a clay court tennis club that has played in the same park since 1921.
Type
Tennis club
Services
Identity, Signage
Year
2024
Overview
Grus has six clay courts, a wooden clubhouse and members who have played there for fifty years. The club wanted to attract younger players without scaring off the old ones.
Approach
The identity takes its colour straight from the clay and its lines from the court markings. We photographed members at the end of the day, when the low sun throws long shadows across the courts.
Outcome
Junior membership doubled in two seasons, and the court signs have become the most photographed spot in the club.
More work
