Brygga Swim Club
Campaign and lookbook for a swimwear label made for jetties, cliffs and cold northern water.
Type
Swimwear
Services
Campaign, Lookbook
Year
2025
Overview
Brygga started on a jetty in the Stockholm archipelago, where the founders spent every summer jumping into water that was never quite warm enough.
Approach
We shot the lookbook over two weeks at real swimming spots, from Croatian rocks to a misty lake in Värmland, on 35mm film and without a single studio day. The identity is a hand-cut wordmark printed on a canvas towel instead of a box.
Outcome
The first drop sold out in eleven days, and the towels now outsell the swimwear.
More work
