Concrete
Identity and a short film for a skate brand that grew out of a parking garage in Malmö.
Type
Skateboards
Services
Identity, Film
Year
2024
Overview
Concrete started with six decks and a borrowed van. By the time they called us they had a team, a shop and a logo drawn on a napkin.
Approach
We kept the napkin. The new mark is the same drawing, cleaned up just enough to cut in vinyl. The film was shot at night, mostly handheld, on the spots where the brand began.
Outcome
The film passed a million views in its first month, and the first run of decks sold out in a weekend.
More work
